In The Mix by TikTok
Overview
Client: TikTok
Year: 2023
Role: Copywriter, Concepting, Onsite CMing
Onsite for TikTok’s In The Mix music experience—the platform’s first-ever LIVE event, which broke the record for biggest-ever LIVE event on TikTok—I shaped the voice of the event across social channels. From concepting culturally relevant video scripts to writing all post copy, I live-tweeted and commented in real time to capture headline performances and exclusive moments, bringing the energy of Cardi B, Niall Horan, and Charlie Puth to TikTok’s audience with a fresh, engaging Gen Z tone.
Quick breakdown on buying tickets for TikTok’s Music Experience, In The Mix! Link in bio. Whose set are you most excited about? 👀🎶 #TikTokInTheMix
bonus points if u can guess the pitch at the end #TikTokInTheMix #CharliePuth #LightSwitch
From your For You Page to the big stage, catch your fave TikTok artists, creators, and special guests at #TikTokInTheMix. Dec 10th irl in Mesa, AZ, or tune in LIVE from wherever you are 🎤🎶 tickets on sale Nov 2nd, register at the link in bio.
who’s in your queue to prep for In The Mix? #TikTokInTheMix
just imagine you and all your besties jamming to @niallhoran, @iamcardib, @anitta, @charlieputh and more in Arizona 🤩💭IRL concert tickets on sale now at InTheMix.com!! or search “In The Mix” to watch it on TikTok LIVE #InTheMix #MusicExperience
y'all hear that? @OFFSET’s mic is ON! #TikTokInTheMix
y'all hear that? @OFFSET’s mic is ON! #TikTokInTheMix
[In The Mix] on sale now. link in bio. #TikTokInTheMix
*screams* EVERYTHING COMES BACK TO YOU @Niall Horan #TikTokInTheMix
For some recipes, it’s all In The Mix 🎶 Who are you most excited to see in December? #InTheMix #LiveMusic #MusicExperience
We’re Live.
Hype and Live posts on X + Threads
