TikTok
Overview
Client: TikTok
Year: 2022-2024
Role: Copywriter,, Creator, Concetping, CMing
In a crowded social media landscape, we set out to showcase TikTok’s unique voice, speed, and creativity. By championing diversity and trends, we kept the energy high and led the charge in culturally-relevant content (even sparking a few trends ourselves). We leaned into niche communities to create relatable “if you know, you know” assets. By refining our tone of voice, we captured the brand's essence across TikTok, Instagram, Facebook, Twitter, and Threads. In short, we made TikTok the go-to place for creativity and connection!
Social First
Culturally led creative that blew up.
i guess everyone say hey to my boss in the comments #genzemployee
me: “im not even dramatic…” also me: #Confessionals #RealityTV #AmITheDrama
if you know, you know 👀what costumes did we miss? 👇#IYKYK #HalloweenCostume #CostumeInspo
its me. i am coworkers. #GenzEmployee #GenzAtWork
TikTok office cafeteria means trying all the viral food trends 👀 how many of these have you tried? #FoodTrend #TikTokMadeMeTryIt #Viral
i asked them to describe each other and they didnt hold back 🫣 new Halloween voices are available now in text-to-speech #PassThePhoneChallenge #TextToSpeech
If you thought my life was chaotic just wait til u see my bookmarked tiktoks #wackadoodletime #genzworker
we all have someone in our life who’s still saying “nobodys gonna know” #OfficeHumor #Coworkers #WorkLife #2020TikTok
POV: you showed up to the TikTok office and ask for a TikTok #RealityTV #Confessionals #YoureDone
Inclusion
Championing self-expression and diversity.
how do you say these words in your country? #latinamericanheritagemonth #Spanish101
Quick lil telepathy game night 👀 Which of these API creators do you think are connected like that? 🧠 #APIFamily #TelepathyGame #GameNight #APICreators #APIHeritageMonth #TelepathyTest
Tell me you grew up in a Latino household without telling me you grew up in a Latino household #YouKnowYoureLatinoWhen #CasaTikTok #LatinAmericanHeritageMonth #LatinosBeLike
This Pride Month is all about creating space for the most fabulous parts of us. So keep serving, keep loving, and keep creating 🌈 Happy Pride! #ForYourPride #YouBelongHere #PrideMonth
it’s national coming out day! ❤️ keep living your truth - you inspire others to do the same 🌟🏳️🌈#LoveIsLove #NationalComingOutDay #LGBTQIA
Trend Reports
Highlighting TikTok creators and trends.
Replying to @V POV: you showed up to the TikTok office and ask for a TikTok #RealityTV #Confessionals #YoureDone
i think speaking cat is my new favorite pastime. wait til the end to see @Alecanewman’s revelations at work 😱🐈 have you tried this on your cat yet? #CatLanguage #CatTok
This #TikTokTrendReport goes out to all the Latin icons who are pushing their culture forward through food, tradition, and an entrepreneurial spirit 🌟. #CasaTikTok #LatinAmericanHeritageMonth
from DIY projects to useful fashion hacks and everything in between…this #TikTokTrendReport covers the inspiring #WomenOfTikTok #CreatorsofTikTok #WomenCreatorsofTikTok #WomenWhoWill